Clearing the Air

Working with Environmental Defense Fund over a two-year period, Art created a steady stream of video, web and print content for EDF's climate campaign as well as other departments.

Much of this work was aimed at specific targeted audiences, from inside the Beltway and Wall Street to farmers and Rotarians.

"40 Years of Talk" aired in the Washington, DC television market on the eve of the Senate's vote on cap and trade legislation (it narrowly failed).

"Earth: The Sequel" an online book trailer, helped launch EDF President Fred Krupp's climate book of the same name, the first title on that subject to crack the New York Times bestseller list.

"Faces of EDF" was a highly successful in-house fundraising video. It lived on the EDF website for more than a year.

Videos written, directed and produced by Art Silverman

Client: Environmental Defense Fund